Philosophy of Design
Contextual Design is no longer a buzzword and neither is it just restricted to user application. With research tools at their easy disposal, a consumer is no longer taken in by marketing ploys. Authenticity in the design, value, emotional context and above all simplicity; designs that reflect these core ethics have made their place in the free market. [0]
- Modern and minimal
- Intuitive
- Seamless integration of natural materials and technology
- Premium materials
[0] http://www.yankodesign.com/2014/01/01/yanko-design-top-50-best-of-2013/